Picture of Stephen Eyre

Helping FMCG businesses with everything ‘Finance and Supply Chain’

I believe that quality, nutritious food is the cornerstone of optimal health and well-being. And as a result I probably spend an unhealthy amount of time studying the continuous flow of amazing new food and beverage products being launched everyday in Australia. I have spent the last 20 years in the FMCG industry, working for large companies, such as Nestle and Tata in finance and senior management roles. I have a deep knowledge and understanding of the Australian retail market and know what it takes to run a successful business and product portfolio. The Better For You CFO, helps small to medium sized businesses in FMCG with all things Finance, Supply and Commercial, assisting business owners with the challenges of growing an FMCG brand in Australia. Added, that I’m deeply passionate about better for you products, means I understand not just the numbers but also the customer.

Cash-flow management


Managing cash flow effectively is paramount for business owners as it stands as a cornerstone of financial stability. I specialise in optimizing cash flow management strategies, empowering you to take proactive measures to meet your cash requirements, rather than merely reacting to them.

Fundraising & investment


Depending on how you fund our business, I can help you raise capital, whether it be loans, accessing working capital finance or fundraising. I’ll provide you the financial and commercial support needed to secure funds to invest in the growth of your business

Design, build & implementing systems & processes


As you scale, having structure, processes and a monthly business heartbeat becomes ever more critical  if you’re to deliver profitable and sustainable growth. I can embed these into your business, that will be value adding and drive accountability

FMCG expertise & access to networks and relationships


Yes, I can take care of everything finance for you, but this is only part of it, I bring a wealth of experience to you, that ranges from leading people & teams, retailer negotiations, strategy planning, contract negotiations, software implementation and much more. But above all I understand the FMCG category and know how to succeed.

Book-keeping & management accounts


This is the stuff can cause many business owners the most angst. It’s the day to day firefighting of the ‘order to cash’ cycle that can draw you away from spending time investing in growth. The difference between working ‘in’ the business and ‘on’ the business

Forecasting, budgeting and reporting


I can give you the line of sight needed to make informed decisions, through simple 3-way forecasting with insights. Understanding your financial drivers and metrics, I can help you grow sales and improve margin, whilst keeping costs under control.

Financial, commercial planning & analysis


I offer comprehensive assistance and support in conducting thorough analyses and providing valuable insights across various areas, including pricing evaluations, margin enhancement, return-on-investment assessments, market share comprehension, product and customer profitability analyses, promotional efficacy evaluations, and development of business cases for new product ventures.